TelUPay’s TelUAd, the fully functional version scheduled to be released in the second quarter 2011, will incorporate a sophisticated mobile advertising platform that will enable TelUPay’s clients to place advertisements in the consumer applet to promote its own services and products. Both graphic and text advertising mediums will be available and the ads can be targeted to specific consumer groups through TelUPay’s ad engine (i.e., targeted by gender, age, location, etc.). TelUAd will be completely automated enabling TelUPay’s clients to manage the system in-house or have a third party ad agency manage the program externally.
TelUAd’s sophisticated ad platform will be an incredible tool for TelUPay’s clients to cross-sell their many products and services and can also generate significant ad revenues by selling this advertising real estate to its corporate clients and mainstream advertisers.